2020 Chicago Sky Creative

2020 CHICAGO SKY CAMPAIGN OVERVIEW: NO CEILING

Led the full creative development for the Chicago Sky's 2020 season theme : No Ceiling

From concept through final delivery across print, digital, motion, and in-arena touchpoints, the brief arrived as COVID-19 upended professional sports, making this a season unlike any other. Several deliverables including the game program and season ticket holder materials were designed in full and never saw production.

That constraint became part of the story.

Photos (stock and self photographed) brought into photoshop with 3D tools to make images look “explosive.”

Motion graphic pieces created from stock footage and color corrected in Premiere Pro.

Variations of social posts built from “explosion” themed artwork.

Thanks to COVID-19, the game program will never see the light of day.

Season Ticket Holders in 2020 were unlucky to see their tickets. Inspirations for the Skyriders came from looking up to the sky with lo ceilings with capitalizing on the vertical skyline.

This 2020 season wouldn’t be anything without the partners and sponsors that bought into the #NoCeiling vision.

Chicago Sky Brand and Type Guidelines

Photography/Videography