Lumen Field is one of the loudest and most visually demanding stadium environments in professional sports.

The 2025 Seattle Seahawks project centered on two distinct creative challenges: developing corporate partnership content that honored the team's established brand language, and executing a full stadium takeover for a championship celebration.
Both demanded design that could perform at Lumen Field scale while serving very different emotional goals. Partnership assets had to balance sponsor visibility with team identity, while the celebration creative had to match the moment.