2025 Seattle Storm Arena Content

Project Overview:
For the 2025 season, the Seattle Storm built their campaign around Nothing But Storm, a season-long theme positioning the team as the singular force in the league. The work spanned across in-arena bowl and atrium surfaces within Climate Pledge Arena to have fans on their feet all season long.

GET. LOUD.
Every fan has seen a prompt, but a prompt from players themselves takes it to the next level.

I was commissioned to direct, film and produce player features, prompts and animations for Media Day.
By ID’ing player personality and execution specific direction on a “green” screen, a whole new world can be opened with player prompts for fans to scream until their voices give out.

If you’ve worked in sports, you know that time is of the essence. And that’s where AI came into play. I used Kling for subtle motion on static assets and Beeble Relight to match subject lighting to the CG/background environment.